Influence others by understanding psychology, trust, and negotiation.
What it means: Friends can betray; former rivals may become allies.
Why it’s important: Strategic relationships protect your interests and open opportunities.
Real-life application: Maintain professional networks broadly; collaborate with competitors where it benefits both sides.
What it means: Small, genuine gestures build trust.
Why it’s important: People let down their guard when they sense authenticity.
Real-life application: Compliment teammates sincerely or share helpful resources to build credibility.
What it means: Observe carefully before making decisions.
Why it’s important: Understanding motives prevents mistakes.
Real-life application: Learn colleagues’ preferences and work styles to communicate more effectively.
What it means: Underestimating can be an advantage.
Why it’s important: People reveal more when they think you are naive.
Real-life application: Listen more than you speak in negotiations, letting others reveal information first.